In Monigle's recent Humanizing Brand Experience study, caring staff was the No. 1 factor for patients when trusting a healthcare organization. So how can we impact the way that staff feels about their place of employment? Start by dedicating more efforts to improving your internal brand experience. In the constantly...
Turn New Movers Into New Patients
A robust new mover program is an essential marketing tactic for hospitals to increase market share. Programs typically involve a combination of direct mail, targeted digital marketing, and branded premiums. People who are new to your area have no previous experience with you or your competitors, so they're open to...
Google Perspectives: What You Need to Know
Have you played around with Google’s new mobile filter, Perspectives? Better yet, have you even heard about it? This past weekend, Google began the rollout of its new Perspectives filter in mobile search results. The name says it all: When users make a search query, they’ll be presented with a...