How to Take Great Smartphone Photos for Social Media

The most effective social media content is real-time content (or very close to real time). We don’t always have a digital camera on us to capture great photos or videos, though. Most of us, however, do have smartphones.Today, all smartphones make it very simple to take photos or video and...

Make Your Hospital’s Digital Experience Mom-Friendly—and Win Over the Whole Family!

When it comes to running the household, everyone knows that mom calls the shots.  This is especially true for important healthcare decisions, like selecting the right health insurance, picking a primary care physician (PCP) and working with pharmacists to understand the medicines doctors prescribe to family members.It should come as...

How Meetup Can Magnify Your Hospital’s Public Presence

Looking to maximize exposure for a signature procedure your facility is performing? Trying to alert the local community about a special service you provide?  Attempting to increase awareness for a local charity you sponsor? Meetup is a superlative marketing venue that places you directly in front an interested, involved audience.Meetup...