Content is king, but the path to the throne requires proper planning. If you don’t have effective blog content, you’re wasting valuable marketing resources. Because your blog is a direct connection between your organization and your prospect, you need a sound content strategy … one that begins with the focus...
The “Googlization” of the Healthcare Consumer: 3 Things Digital Marketers Should Know
Something interesting happened to the Internet when we weren’t looking. It moved from being the repository of cat videos and daily deals to become the go-to source for healthcare information. According to Pew Research, 72 percent of Internet users looked online for health information within the past year. Almost 50 percent...
Marketing Optimization: Why “Once-and-Done” Doesn’t Work
High-converting lead generation is the Holy Grail of healthcare marketing. Tons of time, energy and marketing budget goes into finding qualified prospects to fill those beds and procedure slots. Yet, many healthcare marketers fall prey to a faulty, “set-it-and-forget-it” mindset. They assume that once the Google AdWords are bought and...