Your website’s blog is one of the most important items on your website. Unlike the rest of your site that probably stays static, your blog is dynamic and always tells a story. It provides your visitors – and search engines – with fresh, original content that can get you found...
Negative Keywords: Your Search Marketing Trump Card
In today’s digital marketing world, everything revolves around keywords and “getting found.” Search engines run the Internet, making it all the more important to show up in search results.There are two ways to show up in Google search results: organic search and paid search. While there are a lot of...
Google My Business Is A Great Tool for Hospitals
You may or not be aware, but Google recently launched a tool called Google My Business that allows businesses to easily manage different Google applications (Maps, Adwords, Google Plus, etc) from one dashboard. A potential patient can now get information about your facility no matter what device or service they...