Research is critical to successful marketing, healthcare or otherwise. Does your audience see you as an authority in healthcare? Is your content connecting with consumers? In order to answer “yes” to these questions, you need to know your prospects inside and out. And that requires research. Fortunately, there are a...
Why Your Marketing Strategy Should Include Direct Mail
As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts. A lot of companies opt for digital communications – pay per click, social media, email and the like. While there’s nothing wrong with choosing these tried-and-true avenues, your competition is likely doing...
Social Media Strategy: A Must in Healthcare Marketing
Social media is no longer a choice in healthcare marketing. Whether you’re marketing a hospital, health system, physician practice or health plan, consumer engagement is key to your success. Yet with constantly changing social media platforms and 24/7 response requirements, managing this important avenue of communication can be overwhelming, leaving...