If you’re responsible for providing content for your healthcare facility’s social media channels, you might be floundering as you attempt to garner likes and retweets. Don’t worry — you’re not alone. Social media is becoming increasingly competitive and without dipping into the budget to create new ads, it can be...
Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while the Kinsa Smart Thermometer plugs right into your iPhone so you can take a quick temperature reading. These...
Leveraging Social Media to Support Your Cause
In the past few weeks, you may have come across videos of your friends dumping a bucket of ice cold water on their heads? This viral campaign isn’t just about how to stay cool during these hot summer months. It’s about raising awareness for Amyotrophic Lateral Sclerosis, also known as...