How Google+ Will Affect Search

Last week, we looked at the benefits of Google+, Google’s new social network, and how it will change communication on the web and affect healthcare marketing.  Today, let’s take it a step further and see how a Google+ business page will affect search.Google is the most-visited website and biggest search...

The Google+ Effect on Healthcare Marketing

A few months back we posted an article called Google+, Healthcare and Beyond. In that post, we talked about the basics of this new social network, including circles and the +1 button. Google+ is still in its infancy, but since then, 40 million users have joined this new network.In early...

IBM Watson’s Role in Healthcare

IBM’s Watson is more than a contestant on Jeopardy. This amazing QA computing system built by IBM can have a positive impact in healthcare technology, including how to best treat and diagnose a patient based on analytics.According to an article in the April 2010 Harvard Business Review, doctors inaccurately or...