Are you unsure whether TikTok is the right place for your healthcare brand? You're not alone. That's why eHealthcare Strategy & Trends', Melanie Graham, reached out to Amanda Herriman, senior marketing strategist, and Craig Fairfield, managing director at Wax for an exclusive interview to discuss how TikTok can help healthcare...
Has Your Healthcare Organization Outgrown its Brand?
Here’s how to decide when to refresh or rebrand. Much like your buildings, uniforms, vehicles, and signage, your brand needs regular maintenance. And, periodically, it probably needs something more like a major overhaul. In a world where competition is fierce and customer expectations are higher than ever, branding is a...
AI Has Changed the Search Game
Your Website’s Structured Data is More Critical Than Ever! If your healthcare organization has ever invested in SEO optimizations or enhancing your website’s user-experience, you already know how important structured data is. The latest advancements in natural language processing and artificial intelligence technologies make it more urgent than ever to...