According to 2011 comScore data, over 130 million people go online every month to search for health-related information. Many go to learn more about a symptom a loved one may be experiencing. Others may go online to find out what’s causing their daily headaches. One thing is for certain: Looking...
The Google+ Effect on Healthcare Marketing
A few months back we posted an article called Google+, Healthcare and Beyond. In that post, we talked about the basics of this new social network, including circles and the +1 button. Google+ is still in its infancy, but since then, 40 million users have joined this new network.In early...
Optimized press releases in four simple steps
The value of optimizing web pages for organic search results is universally recognized, but sometimes it’s remembering to apply the same rules to other online content that eludes us. When it comes to press releases, remember the value of keyword selection and placement, especially in your headlines. To see the...