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Negative Keywords: Your Search Marketing Trump Card

In today’s digital marketing world, everything revolves around keywords and “getting found.” Search engines run the Internet, making it all the more important to show up in search results. There are two ways to show up in Google search results: organic search and paid search. While there are a lot...

Google Hangouts: A New Tool for Hospitals

Google+ has become a large question mark for many hospitals. If you don’t already use it, there’s plenty of reasons why every hospital and healthcare facility should have Google+, from SEO value to thought leadership. One big reason you should try Google+, is the Google Hangout. This feature is essentially...