We spend a lot of time focusing on marketing to external audiences, but internal marketing is just as important to your organization. Your organization is only as strong as its weakest link, so it’s in everyone’s best interest to increase employee engagement and satisfaction. May is the perfect opportunity to...
Facebook Groups: A Unique Way to Market Your Healthcare Facility
Although many businesses – including ones in healthcare and medicine – turn to their Facebook pages to promote their practices, getting noticed organically these days can be challenging. With Facebook’s new “Pay-to-Play” algorithm, you can have 20,000 fans and only 11 of them will actually see what you’ve shared. That...
Event Marketing: Interactive Ways to Boost Attendance
In the past, a healthcare facility would promote events with a flyer on a bulletin board, word of mouth and maybe a local newspaper ad. Basically, you’d hope one of these things would stick and people showed up.Now with the help of social media and mobile devices, it’s easier to...