Have you noticed all those strange little black and white boxes that are popping up all over the place? Marketers, take notice. Those boxes are Quick Response (QR) codes, two-dimensional codes that can store everything from URLs to messages. All it takes to read is a smartphone. Once the code...
The Importance of Community
By nature, humans are social beings. We socialize and form communities in order to survive. Most notably, a community refers to a group of people living in a common geographical location and sharing common beliefs and resources. Today, however, communities are defined by far more than just geographical location. Whether...
5 tips for consistently high ROI
As marketers increase their focus on social media strategies, another in a long line of online opportunities, our offices here at Wax have become editorial gymnasiums for nimble and flexible writing styles. What appears to be a challenge is a fantastic new frontier – another complement for integrating your communications...