Although many businesses – including ones in healthcare and medicine – turn to their Facebook pages to promote their practices, getting noticed organically these days can be challenging. With Facebook’s new “Pay-to-Play” algorithm, you can have 20,000 fans and only 11 of them will actually see what you’ve shared. That...
Digital Tools to Maximize Your Fundraising Efforts
Money is essential in the world of medicine, especially for medical research. It can be the difference in updated technology – and saving a life.While traditional fundraisers, charity dinners and walk-a-thons have always been great tools for generating this much-needed income, health care facilities now have another way of raising...
The Keys to a Successful Facebook Ad Campaign
When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). This data can become some very powerful marketing information.Facebook is well aware of that fact – that’s why they are now using that data...