When it comes to social media and blogging, many businesses face the same obstacle: figuring out what to post. Content doesn’t have to be complex or hard to create. You simply need to tell a story and not be too salesy. Here are a few examples of good content that...
Make Your Blog Your Brand’s Patient Ed HQ
No matter what you’ve heard, content isn't that monarchical creature known as the king — it’s more like your brand’s best friend. It saturates all your media channels, and helps you publicly define your corporate identity so it becomes a recognizable entity that people talk about. And yet of all...
Listen Up: The Benefits of Social Media Altruism
Too many businesses are social media narcissists. They use their channels to promote themselves shamelessly without displaying any awareness of the fact that their medium gives them the potential to interact with followers and fans directly. Sure, “content is king,” as we’ve all heard by now, but attention is the...