Think about it: why do you eat at the restaurants you frequent? A lot of times you’re there simply because they’re nearby your home or office, or perhaps a friend or family member has recommended them to you. The advent of online rating systems and the popularity of social media...
Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while the Kinsa Smart Thermometer plugs right into your iPhone so you can take a quick temperature reading. These...
Get Medical Answers with a Siri-type App
If you own an Apple iPhone or iPad you have probably asked Siri to find you a movie or suggest a restaurant. The intelligent personal assistant and knowledge navigator was a big game-changer for Apple when it introduced Siri in 2011 with the launch of the iPhone 4s.Siri uses a...