When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design. While all of the above factors are important, it’s also important to make sure your actual posts are optimized....
Creating a Compelling Call-to-Action to Obtain New Patients
Call-to-action (CTA) buttons on a website are meant to catch a user’s attention and get that individual to perform an action. These buttons usually contain text that explains to the user what action he or she will be performing.On general websites, the most common CTA buttons tend to be “Buy...
Maintain Interest, Create a Buzz: Simply Update Your Website!
In today’s digital world, a website is the first and quite possibly only thing a potential patient sees before deciding whether or not to make a purchase or use a service — including healthcare.This fact might leave you wondering: how often should you tweak content on your website to keep...