In today’s digital marketing world, everything revolves around keywords and “getting found.” Search engines run the Internet, making it all the more important to show up in search results.There are two ways to show up in Google search results: organic search and paid search. While there are a lot of...
Make Your Blog Your Brand’s Patient Ed HQ
No matter what you’ve heard, content isn't that monarchical creature known as the king — it’s more like your brand’s best friend. It saturates all your media channels, and helps you publicly define your corporate identity so it becomes a recognizable entity that people talk about. And yet of all...
Google My Business Is A Great Tool for Hospitals
You may or not be aware, but Google recently launched a tool called Google My Business that allows businesses to easily manage different Google applications (Maps, Adwords, Google Plus, etc) from one dashboard. A potential patient can now get information about your facility no matter what device or service they...