Which is easier to write well? A novel, or a haiku? You might think a haiku would be easier since it’s shorter. I’d argue the opposite. It’s actually much more challenging to convey a powerful idea in fewer words than in more. Often in healthcare marketing and health communications, we...
How to Do Content Marketing Right
It wasn’t all that long ago that the concept of “content” as we know it today was practically nonexistent. The internet era was dawning, and we still had the contents of a box … but not the web content of a digital marketing plan. Fast forward a bit, and now...
Succeed with Seniors, Online
Recognize Bruce and Esther (shown above)? Their befuddlement with technology in 2011 made them, ironically, “internet famous” – with more than 12 million views on YouTube. They personified the frustration of many older Americans at the time. A few short years later, that’s no longer the norm. To paraphrase another...