Face it, getting a potential patient to your healthcare facility’s website can be challenging. Getting them to engage and convert can be even harder. Many people don’t even understand what’s written on a healthcare website. Here are a few proven ways via A/B testing can create conversions and ultimately new...
The, uh, awesome power of online reviews
No question about it – technology's ability to get instant user feedback on products and services is a powerful tool in driving business. After all, the customer is always right, even when he or she is wrong. Consider these one-star user reviews of some great works of literature sold on...
Let’s talk about writing for the web
The best piece of advice anyone ever gave me about writing for the web was to write as if I’m talking to a person. Because my background is in fiction, this came as life-changing news. We all want to give the impression that we know what we’re talking about. So...