If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just like you won’t hear a tree fall unless you’re around to hear it, people won’t gravitate to your content unless...
Multicultural Marketing That Works: Transcending Cultural Barriers
You’ve seen the carefully curated (and often awkward) ads like the one above. There’s usually one blond Aryan giant with piercing blue eyes. One light brown person who might be Latin American. Maybe a beautiful redhead with freckles that look drawn on with a Sharpie standing with her arm around...
How to Do Content Marketing Right
It wasn’t all that long ago that the concept of “content” as we know it today was practically nonexistent. The internet era was dawning, and we still had the contents of a box … but not the web content of a digital marketing plan. Fast forward a bit, and now...