There. Did you hear it? That low, dull hum coming from the healthcare industry. It’s the “me-too murmur” of countless healthcare marketers all saying the same thing: “Our hospital/practice/facility is clean, convenient and compassionate.” So what? The three C’s have been beaten to death. They’ve become background noise that healthcare...
Wax Custom Communications Featured on Curata.com
Content marketers often feel pulled in a million different directions, pondering which initiative to focus time and money on. In fact, according to our Content Marketing Tactics & Technology Survey, the top two concerns of content marketers are budget limitations and lack of resources. (more…)
4 Ways to Get Visitors to Read ALL Your Content
In today’s digital world, everyone is producing content. After all, content is the way to get found. But while content is great for Google and SEO purposes, how much of that content is actually being read? In reality, probably not much. It could be that your headline isn’t attention grabbing....