Instagram is the world’s most popular photo app: its fans upload in excess of 60 million photos daily. As if that soaring popularity weren’t enough, the company recently released a second stand-alone app called Hyperlapse. It allows users to create short, time-lapsed clips without the assistance of any additional high-tech...
Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while the Kinsa Smart Thermometer plugs right into your iPhone so you can take a quick temperature reading. These...
How to Build a Better Hospital Blog
Your hospital’s blog is a powerful tool. Updating blog content on a regular basis can provide your hospital with a number of benefits, including brand building and awareness, it can help position your hospital as a thought leader and it can also help demonstrate your expertise.Blogging is also great for...