Instagram is the world’s most popular photo app: its fans upload in excess of 60 million photos daily. As if that soaring popularity weren’t enough, the company recently released a second stand-alone app called Hyperlapse. It allows users to create short, time-lapsed clips without the assistance of any additional high-tech...
Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. For example, the Glassesoff app helps train your eye to overcome the need for reading glasses, while the Kinsa Smart Thermometer plugs right into your iPhone so you can take a quick temperature reading. These...
New Ways to Incorporate Video into Your Healthcare Marketing Campaign
Video is hugely important these days. It is probably the fasting growing tool when it comes to online marketing. YouTube, Instagram and Vimeo are just three examples of the robust variety of social media dedicated to streaming video.In the world of healthcare, there are many powerful ways to integrate video...